Yeshome Hotel Grows Revenue Against the Odds with mrhost Revenue Management
1. Client: Yeshome Hotel
2. Property type: Independent hotel
3. Region: Asia-Pacific
4. Challenges:
Unfamiliar with online travel agencies (OTAs)
Lack of dynamic pricing strategy leading to lost revenue
The existing pricing strategy could not serve both "online travel agency (OTA)" and "accommodation voucher" customer segments at the same time
5. Solution: mrhost Revenue Management Service
6. Result: Overall revenue grew 19%
The Story
Yeshome Hotel is an independent hotel tucked away in a small alley in downtown Hualien, a popular tourist destination in Taiwan. It offers 20 clean, compact and design-focused rooms, making it convenient to visit the various attractions around Hualien.
Before adopting the mrhost Revenue Management Service, Yeshome Hotel's pricing strategy targeted only the "accommodation voucher" segment, leaving its customer base narrow. Now, mrhost's intelligent pricing system serves the "online travel agency," "official website," "direct booking" and "accommodation voucher" segments all at once, giving Yeshome Hotel a wider range of customer sources while raising its occupancy rate and revenue growth.
The Keys to Yeshome Hotel's Success
Jessica, the owner of Yeshome Hotel, points out that the keys to success come from the following three points:
1. Improved operational efficiency
mrhost's intelligent pricing system greatly reduces the time previously spent manually adjusting prices, allowing her to focus more on operational strategy and on-site management.
2. Strengthened OTA performance
OTA revenue improved noticeably and overall revenue grew accordingly, validating the correctness of the pricing strategy.
3. An accurate and reliable intelligent pricing system
The system combines market competitive pricing information with internal demand to automatically adjust room rates across each platform, effectively boosting competitiveness.
Results and Conclusion
From April 2024 through July 2025, Yeshome Hotel has continuously used the mrhost Revenue Management Service. Although an earthquake struck Hualien in April 2024, disrupting transportation and affecting the travel market for as long as half a year, both OTA orders and overall revenue rebounded clearly from January through July 2025. Compared with the same period last year, revenue grew by 19%, and grew 5% over the same period two years ago, an outstanding performance among independent hotels in the same market type.
*This testimonial and the data were provided by an individual client and reflect their personal opinions and experience. This testimonial and data do not represent the experience of all users, nor do they constitute any guarantee of similar results.
